Coaching Isn’t Magic. It’s Brain Science.
Jan 20, 2026Coaching can change lives.
Sometimes that change is quiet. Sometimes it’s big. Either way, it’s not magic. It’s not fluff. And it’s definitely not some kind of mysterious voodoo. It’s based on something very real: how our brains work.
Our minds are powerful — but they’re not perfect.
Many of us carry around stories about ourselves that aren’t true anymore. Stories that say we’re not ready, not enough, or just lucky to be here. These beliefs often go unchecked because they’ve been running in the background for years.
That’s where coaching comes in.
Coaching gives you space to pause and actually hear yourself think. A coach listens without judging, reflects what they hear, and asks questions that help you see things differently. That shift in perspective — seeing the same situation in a new light — changes how you feel.
And when your feelings shift, your behaviour changes too.
That’s when real transformation happens.
Today, I spoke with a long-standing client who shared they’re going for a CFO role. It’s a big step. Not because they weren’t capable — they’ve always performed at a high level — but because they didn’t always feel like they belonged in those conversations.
Like many, they carried the weight of imposter syndrome. Over time, through our work together, that story began to fade. What took its place was confidence, self-trust, and clarity. Not a different version of them — just more of who they really are.
So if you’re holding onto a belief that’s limiting you, know this: you can change it.
You don’t need to have it all figured out. You just need a starting point.
What’s the starting point for your next chapter? Coaching isn’t about becoming a different person; it’s about becoming more of who you really are. If you are ready to gain the clarity and self-trust needed for your next big step, whether that’s the C-suite or a new level of impact. Let’s begin.
Looking to shift how your team shows up?
Check out Elephant in the Room — our signature training programme for teams ready to build trust, speak honestly, and perform at a higher level.
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